Business Expansion
Organic Growth
Companies often rely on existing market visibility, expertise and reputation, to drive organic growth. However, the organic path should be a conscious choice supported by a clear strategy, and not a default position. While organic growth is typically a reflection of the long-term commitment of the company to build the business, it does present a number of disadvantages:
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It is often slow and incremental in nature
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Slow growth can engender an unhealthy business posture, and a gradual decline in performance
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Strategies of limited expansion are not practical in many of today’s highly competitive industry sectors
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Organic growth doesn’t mean refusing to change. We can help you explore, evaluate and formulate a variety of growth options that are best aligned with your vision and particular circumstances.
New Markets
Expanding your footprint and entering into a new market is an effective way to leverage your core business for growth. However, it takes a disciplined process to identify and assess potential growth opportunities. We help you invest the appropriate level of resources in market analysis, selection and entry methods, in order to mitigate risk and increase likelihood of success. More specifically, we walk you through a systematic process and help you with the following critical steps:
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Market Definition
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Market Analysis
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Capabilities Assessment
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Market Selection
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Market Entry
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We can leverage our trusted advisors platform and prior findings, to identify the appropriate mix of market entry options that are linked to your core competencies, assets, and overall strategy.
New Products
Given today’s evolving market conditions and increased customer empowerment, companies must devise, review and update their product strategy more frequently. We help clients formulate dynamic, data-driven product strategies that are aligned with the vision and strategic initiatives of the organization.
Regardless of your product development stage, we can help you execute on your strategy, which must address the following critical elements:
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Customer needs and value proposition
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Key product features, differentiators, IP
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Market segmentation, demographics, geography
Sales Channel Development
We help clients make lasting improvements to the effectiveness of their sales investments and interactions with customers across all channels to drive sales growth.
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Our approach to sales transformations encompasses how and to whom companies sell their products and services, the channels they use, and the back-office operations that support these efforts. Where necessary and appropriate, we also help clients address specific challenges in their go-to-market strategy, sales-force effectiveness, key-account management, and other relevant areas.
